How to become good at what you do

or just good enough

Hi fellow readers and personal development enthusiasts.

We are interrupting our usual program with a flash announcement!

First, some context.

When I first started to do therapy, it was really hard to get clients. I was a beginner, and of course I had lots of anxiety and doubt about my skills.

Then, as I started to gain experience, I needed to make people trust me before coming into the office and trusting me with their emotional challenges.

How do you make people notice you when you are a young therapist with lots of knowledge, but still at the beginning?

Well, putting myself out there.

I still remember writing my first articles.

In my mind, I had to be the expert, the competent one. I needed to show people who would read that I know my stuff.

So I wrote such complicated articles that they were rarely read until the end.

After starting to become more flexible in my style, I needed people to hear my voice. So the video articles started. That was dreadful.

My mind kept telling me that I would babble, that I would talk nonsense. Sometimes, it would tell me that other therapists would watch my video and that they would know that I was not the right person to talk about this.

Othertimes it would tell me that X or Y therapist would be much better suited to talk about that topic.

I struggled, boy, did I struggle with that.

But the thing that kept me going was that mental and emotional health are such important topics that I wanted to make them simpler and clearer for everyone out there.

I started to focus on delivering clearly and not perfectly.

On creating simple messages, not perfect ones.

On talking about what I like and use most often in my sessions, not what other people think I should be talking about.

On taking and understanding feedback, rather than avoiding it.

Am I free of anxiety and negative thinking? Ha ha. Not by far.

I just started to see them as a natural part of my work as an emotional educator. They just signal to me that what I am doing is important to me.

I know my mind is not an asshole, it just wants to keep me on my toes. It just is. I don’t need to get stuck in it.

I do sometimes, and anxiety always shows up before a workshop or posting an article or a video. Sometimes it's intense. Sometimes not so much. It’s just there.

So, for the flash announcement - I am working at a workshop about how to do personal branding.

No fluff, no weird unimplementable strategies, just a hands-on, clear workshop on how to start your personal branding.

I will be joined by Lucian Ghinda - the tech guy, Elena & Anton - the marketeers.

I am the odd one out of a team of marketers and tech people, nevertheless, I will be talking about why it is so difficult to put yourself out there and about how to manage that so you can start doing what you love.

We wanted it to be a super small group so that we can talk to everyone and get to the base of their needs. We are pricing this symbolically because we would appreciate your feedback, but you are welcome to join our Discord community.

The great thing is that it sold out in 5 hours. Yay!

So, if you want to be in the loop for the next one, join us in this waiting list: https://lu.ma/good-enough-marketing

If you want to help me work on my performance anxiety while learning how to manage yours, join me at the next workshop.